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| Naughty Dog at IDEF 2009 in Cannes, France | 2009 Jul 06
By arne | Twitter @arnemeyer
Just over a week ago Naughty Dog was asked to participate in the IDEF expo, held in famous Cannes, France, from June 30 - July 2. The IDEF functions as France’s largest and most important trade show for buyers and distributors in the video game industry. If you pay attention to such things, this is equivalent to something like the GameStop managers show or Destination PlayStation, which help retailers and distributors decide how many units of games and hardware they’ll be picking up upon release. There are also some press visits thrown in just to keep things interesting.
That’s where we come into the picture. Coming off of Naughty Dog’s best E3 yet, where we won our first ever E3 awards, we’ve been constantly bombarded to show gameplay anyone and everyone who couldn’t be at E3 09. For the French territory, that included distributors and retailers scheduled to tour the PlayStation booth at the IDEF during the three days of the expo. Of course, we









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