Naughty Dog

Oct04

Watch the “It Only Does Everything” UNCHARTED 2 TV ad

A few days ago the PlayStation.blog revealed a new version of the “It Only Does Everything” ad campaign (which we would have caught earlier if we weren’t traveling across Europe on a media tour). I’m sure it comes as no surprise that this, the first of the software specific spots shown so far, features UNCHARTED 2: Among Thieves as a boyfriend asks Kevin Butler (VP, Big Action Moments) for help in springing the news to his girlfriend that UNCHARTED 2 isn’t a movie, but a game. Pretty clever!

You can see the video for yourself below.

Having watched a bunch of commercials and outtakes over the past couple of months, I can easily say I’m a fan of one Kevin Butler.

Currently 4.02/5
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(91 votes: 4.0 out of 5)

72 Comments
Posted by: arne
Tags: uncharted 2, tv, advertising

korgon117 posted October 4, 2009 6:25 pm

A great ad, for a Perfect game:)

martini4u posted October 8, 2009 1:01 pm

Yes a perfect game, LOL IT’S Been TWO DAYS GETS ME EVERY TIME!

Drahgoon posted December 19, 2009 4:19 am

The more exposure the better, support Uncharted 2.
People need to buy this game.

xImpactt posted January 16, 2010 9:41 pm

Uncharted 2 is the best game I have ever played

xImpactt posted January 16, 2010 9:42 pm

Naughty Dog you are the gods of game developing

jaycomma posted February 23, 2010 2:43 pm

Omg i LOL’D HAHA LOVE IT!!

Snuter posted October 4, 2009 6:37 pm

That’s actually a really good advert! While I’m really looking forward to Uunchated 2, I gotta admit I’m kinda bummed that the Fortune Hunters Edition giveaways aren’t open to Canadians. I really don’t want to have to buy it from eBay from someone lucky person that won it. Perhaps there might be a 201th copy that makes it up North…

technophobia posted October 9, 2009 7:22 pm

I agree Snuter, I wish these competitions were open to all of North America. Oh Canada!

spyder426 posted October 10, 2009 6:24 am

screw you

John_boy posted October 14, 2009 9:23 am

Haven’t I played you online? You are a rude young man

MPAR posted October 11, 2009 5:06 pm

Or some love for Latin America… I know it will NEVER happen, so I’ll buy the game for an astronomic price here in my country, I’ll play it, enjoy it and then I’ll go to a corner to cry and keep dreaming.

Morphine16 posted October 4, 2009 7:11 pm

Nice ad

DarkTower805 posted October 4, 2009 9:03 pm

“Not an issue” indeed.

Namurashi posted November 10, 2009 4:39 pm

Couldn’t have said it better myself.

candiria posted October 4, 2009 10:50 pm

i’ll have to watch this after i play the game.

candiria posted October 14, 2009 9:30 pm

played the game in full. i’m at a lost for words. i have uncharted eyes at the moment. i know i should stop but...the burning hurts so good. amazing. even typing this right now...i wanna get back to uncharted!

Crazyglues posted October 5, 2009 5:09 am

That is one of the best ad’s I’ve seen for a Playstation Game.... Pure Genius..

Loved It…

Bananaman21 posted October 5, 2009 6:47 am

love the ad people madness

PantherX posted October 5, 2009 12:48 pm

LOL with all the loot this game will make i sure hope this ad will be around for a while. i like this guy he’s funny. 8 MORE DAYS!!!!!!

spyder426 posted October 10, 2009 6:25 am

more like 3 days

mind_forset posted October 5, 2009 1:03 pm

lol.. nice ad.. that made me laugh! :D

Gringo234 posted October 5, 2009 3:09 pm

A great ad for a good game

HU-_-FLUNG-_-PU posted October 6, 2009 1:08 am

YEA UNCHARTED SERIES IS MY FAV SERIES I COULD HAVE A PS3 AND ONLY UNCHARTED IT WOULD BE JUST FINE

http://www.jakpro.net/u2-card/cards/n/HU-_-FLUNG-_-PU.png

Crazyglues posted October 6, 2009 10:34 am

Wow did you make that site… ?

I like the concept, but to me the box need to be a little taller.. with an option for other pic’s like this as your background - http://img19.imageshack.us/img19/3150/31764x255s.jpg

-Let me know if you can do that, I can also post your site up on a huge gaming site if you like.

kallitexnis posted October 6, 2009 4:13 am

i want fortune hunter edition at stores

Crazyglues posted October 6, 2009 12:05 pm

Don’t we all, That’s what makes it so special, the fact that you can’t get it at stores..

Crazy_Jackal posted October 6, 2009 7:04 am

BEST OF ALL TIME!!!!!!!!!!!!

OttoT posted October 6, 2009 11:42 am

So funny! Who is comming up with that kind of idea?

TehWeirdDude posted October 6, 2009 1:47 pm

It’s definitely not an issue to love Uncharted 2! Sometimes the beta itself feels good enough to be its own $60 retail game!

karim300 posted October 6, 2009 7:45 pm

Uncharted 2 FTW!!

im lvl 21 in the beta

but im going to lose everything!!

NOOO!! W/e its only a demo and it had sooo much things so i really cnt w8 for the full game and wat it has in store!

GrayFoxJaguer posted October 6, 2009 8:09 pm

its good but not as good as this1 http://www.youtube.com/watch?v=kQkCcebsgv0 , man this trailer made me more crazy about this game, haven´t been this crazy since MGS4, thanks naughty dog

dynamite_9672 posted October 6, 2009 9:38 pm

lol this is a very good ad lol

VinnyTHEkiller posted October 7, 2009 8:28 am

NAUGHTYDOG i’m 15 now and want to join the kennel when i have completed my adventures on school & highschool difficulty so i have some years still to unlock but i’m sure i’ll get there, i honestly don’t know what i’m going to do but i know its with you guys . If you reed this just send a ps3 message to vinnyTHEkiller . thx

Darkos87 posted October 7, 2009 12:00 pm

Guys, just wanted to say. DONT GO TO GAMESPOT.COM. They have released a MAJOR SPOILER on the GAME. You guys at naughty dog should really tell them to pull off their video review.

D-Fase-Prop posted October 8, 2009 3:51 pm

Great ad, too funny. This is already the best game for PS3 and it doesn’t release for a week.

youngnoble posted October 9, 2009 5:27 pm

I love how the ad compares Uncharted 2 to a movie. With beautiful graphics, great story telling, and plenty of action, this game is going to be epic. Good job Naughty Dog.

sean2256 posted October 11, 2009 11:26 am

excellent ad, the beta is amazing , why wont the uk get a fortune hunter edition ?
cant wait for the full game.......... bring out the trumpets!!

resjon posted October 12, 2009 7:07 am

LOL! **NOT an Issue!

downwithliquid posted October 12, 2009 8:05 am

I reserved it, can’t wait!

Shin-Ra posted October 12, 2009 9:53 am

Someone at SCEA needs a kick up the backside for not updating the official Uncharted 2 site. The last screenshot/trailer update was just after E3, four months ago. Logging in (PSN) doesn’t work there “AUTHENTICATION FAILED DUE TO UNKNOWN ERROR.” and the news is pretty out of date too.

IronMan posted October 12, 2009 10:11 am

Great Ad!

grandusalenius posted October 12, 2009 4:32 pm

Im a scientist, and this game is just 100 times better than quantum mechanics!!!!

IG_Pokiehl posted October 12, 2009 5:18 pm

Awesome.

Shin-Ra posted October 13, 2009 2:54 pm

The SCEA Uncharted 2 website ‘updated’ and apparently the multiplayer demo is available now! Except it finished yesterday. News is still out of date, screenshots haven’t been updated but the gamescom trailer is finally there.

Vampiro333 posted October 13, 2009 7:01 pm

is awessom game i am lvl 27

bLiNbLoMbLiN posted October 14, 2009 5:35 am

great game its realy fun............but for the multiplayer online u guys hsould work inn a update for a leaderboard of top players and mk something that you can put the tagg of your clan in your name (sorry for my bad english its not my primary language)but good job whit u2 GL

XuChao162 posted October 15, 2009 1:17 am

.....UC2

XSpicy_McHaggisX posted October 16, 2009 1:03 am

lol My GF watches all the effin’ time. True to life and funny!

Bakjakjen posted October 16, 2009 7:47 am

I totally love this game! GREAT JOB NAUGHTY DOG, you’re the best! The ad is really funny because it’s soooo true =P I really like the idea that the camera of the “Good boyfriend” is shaking around. And again nice job! best game oft the year! compliments to the team, and off course the programmers, it’s totally not easy to program the cell for the ps3 as perfect as you did!

Bosnian2660 posted October 18, 2009 1:49 am

best game

ClearClover posted October 20, 2009 7:49 pm

LOL, and she walks in with some popcorn.

Scorpio17 posted October 21, 2009 12:04 am

LOL anyone else found themselves stuggling to find their way because the detail is so great that your eyes are drawn by everything?!?

I only really had that in the forested regions of course.

Its decent how the great detail tends to hide the things that you can climb more, which makes the game more challenging.

Also, I actually do find myself giving a damn about what goes on between Nate and the ladies ;’)

gamekiller305 posted October 26, 2009 1:45 pm

Nice ad. sexy girlfriend. The boyfriend screwed.

Pad125 posted October 31, 2009 3:07 pm

That ad is as funny as the game - freakin hilarious

Zobar posted November 4, 2009 10:58 am

Hah! i know some people who also though that this game is a movie XD

supra5mge posted November 7, 2009 8:35 am

LOL! This is exactly what happens at my home! I cant play Uncharted 2 or the 1st one without my girlfriend there to watch. Pure genius this.

SquareSide posted November 11, 2009 12:18 am

It’s funny becuz it’s true!

foxblack89 posted November 12, 2009 9:37 pm

the best movie ever

oh is not a movie is a game
ohhh

zohaib101 posted November 13, 2009 5:19 pm

no its a movie while ur playing press started and it says “SKIP MOVIE” hehehe

vonhammer posted November 18, 2009 6:24 am

That’s league’s ahead of the UK ad,we basically got a blurry vid that looks like it’s been taken of the net.

Assassin-Rex posted November 18, 2009 3:32 pm

how come the uk deosnt have ads like this?

ismaelkf posted November 22, 2009 5:39 pm

I just bought Modern warfare 2 but i can’t stop playing Uncharted 2!! I freaking LOVE that game!!

warhammer367 posted December 10, 2009 1:42 pm

this is very logical… the game is AMAZING!!!!

sheyzok posted December 13, 2009 1:01 pm

YES!!!

epic ad i love watching Sony ads- they are so epic and fun, i just wanted to see some of them around here in denmark :(

but we have the Bear Grylls uncharted 2 ad, its also effing awesome!!!

RAAZ_316hardy posted December 17, 2009 11:12 am

i love this and the game but how about some dlc that adds idk new characters and places and boosters

AznDragon123 posted December 17, 2009 1:01 pm

fix the error syncing player data already!!!!

Christovar posted January 8, 2010 7:23 pm

Yes, the same thing happened to me not only with my girlfriend but with my entire family! One of the best games i´ve ever played!

fallmorelow posted January 16, 2010 8:09 am

Please give us some news about the “ERROR SYNCING PLAYER DATA” problem. I cant play online because of this!!!! Thanks in advance!

Babbyman13 posted January 16, 2010 6:08 pm

I like the part where he says “im gonna file this under not an issue”

random_legendT posted January 31, 2010 12:22 pm

the game is awesome, ive been with ND with since crash 1 and ive loved every game you guys have made but this game is def in the top 3 of your productions and in the top 3 games of 09

now I want them to make the next Jak game!

Wiiplayer-24 posted February 14, 2010 8:52 am

why did i go from rank 43 to a level one over a day, i thought it was a glitch but im just really confused right now can someone help or explain why it happened