Watch the “It Only Does Everything” UNCHARTED 2 TV ad

PlayStation.blog reveals the UNCHARTED 2: Among Thieves version of the new “It Only Does Everything” PS3 ad campaign.

We’ve got the video after the jump!

By arne | Twitter @arnemeyer | Sunday October 04 2009

Watch the “It Only Does Everything” UNCHARTED 2 TV ad

A few days ago the PlayStation.blog revealed a new version of the “It Only Does Everything” ad campaign (which we would have caught earlier if we weren’t traveling across Europe on a media tour). I’m sure it comes as no surprise that this, the first of the software specific spots shown so far, features UNCHARTED 2: Among Thieves as a boyfriend asks Kevin Butler (VP, Big Action Moments) for help in springing the news to his girlfriend that UNCHARTED 2 isn’t a movie, but a game. Pretty clever!

You can see the video for yourself below.

Having watched a bunch of commercials and outtakes over the past couple of months, I can easily say I’m a fan of one Kevin Butler.

|  Comments 97      |  Tags: uncharted 2, advertising, tv
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korgon117's avatar

Posted by: korgon117 on 10-04-2009

A great ad, for a Perfect game:)

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martini4u's avatar

Posted by: martini4u on 10-08-2009

Yes a perfect game, LOL IT’S Been TWO DAYS GETS ME EVERY TIME!

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Drahgoon's avatar

Posted by: Drahgoon on 12-19-2009

The more exposure the better, support Uncharted 2.
People need to buy this game.

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xImpactt's avatar

Posted by: xImpactt on 01-16-2010

Uncharted 2 is the best game I have ever played

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xImpactt's avatar

Posted by: xImpactt on 01-16-2010

Naughty Dog you are the gods of game developing

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crazybread101's avatar

Posted by: crazybread101 on 06-27-2010

WHats the U3 plotline

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jaycomma's avatar

Posted by: jaycomma on 02-23-2010

Omg i LOL’D HAHA LOVE IT!!

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triplejjj96's avatar

Posted by: triplejjj96 on 04-05-2010

yes gr8 add but were do i go to make sugestions about the game?

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F-U-C-K-Drake's avatar

Posted by: F-U-C-K-Drake on 04-18-2010

Friggan awesome

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the_shazb0t's avatar

Posted by: the_shazb0t on 04-18-2010

I love when she walks in and asks “You ready, honey?”

“Yeah!” *looks pleadingly at the camera*

The suit looks down and cops out on it. “Yeah, I’m gonna file this under ‘Not An Issue.’”

That was excellent! I hope the marketing crew at Sony is getting a pay raise for this stuff! XD

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Migui300's avatar

Posted by: Migui300 on 06-12-2010

how do you get in uncharted 2 online drake naughty dog

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UNIVERSALRIPPER's avatar

Posted by: UNIVERSALRIPPER on 11-28-2010

Gaming Perfection!

Everyone should own it.

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Snuter's avatar

Posted by: Snuter on 10-04-2009

That’s actually a really good advert! While I’m really looking forward to Uunchated 2, I gotta admit I’m kinda bummed that the Fortune Hunters Edition giveaways aren’t open to Canadians. I really don’t want to have to buy it from eBay from someone lucky person that won it. Perhaps there might be a 201th copy that makes it up North…

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technophobia's avatar

Posted by: technophobia on 10-09-2009

I agree Snuter, I wish these competitions were open to all of North America. Oh Canada!

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spyder426's avatar

Posted by: spyder426 on 10-10-2009

screw you

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John_boy's avatar

Posted by: John_boy on 10-14-2009

Haven’t I played you online? You are a rude young man

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MPAR's avatar

Posted by: MPAR on 10-11-2009

Or some love for Latin America… I know it will NEVER happen, so I’ll buy the game for an astronomic price here in my country, I’ll play it, enjoy it and then I’ll go to a corner to cry and keep dreaming.

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Morphine16's avatar

Posted by: Morphine16 on 10-04-2009

Nice ad smile

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DarkTower805's avatar

Posted by: DarkTower805 on 10-04-2009

“Not an issue” indeed.

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Namurashi's avatar

Posted by: Namurashi on 11-10-2009

Couldn’t have said it better myself.

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candiria's avatar

Posted by: candiria on 10-04-2009

i’ll have to watch this after i play the game.

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candiria's avatar

Posted by: candiria on 10-14-2009

played the game in full. i’m at a lost for words. i have uncharted eyes at the moment. i know i should stop but...the burning hurts so good. amazing. even typing this right now...i wanna get back to uncharted!

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Crazyglues's avatar

Posted by: Crazyglues on 10-05-2009

That is one of the best ad’s I’ve seen for a Playstation Game.... Pure Genius.. smile

Loved It…

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allblackpanda's avatar

Posted by: allblackpanda on 09-22-2010

the better add is where kevin buttler is the
VP Of Epic Footage

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Bananaman21's avatar

Posted by: Bananaman21 on 10-05-2009

love the ad people madness

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PantherX's avatar

Posted by: PantherX on 10-05-2009

LOL with all the loot this game will make i sure hope this ad will be around for a while. i like this guy he’s funny. 8 MORE DAYS!!!!!!

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spyder426's avatar

Posted by: spyder426 on 10-10-2009

more like 3 days

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mind_forset's avatar

Posted by: mind_forset on 10-05-2009

lol.. nice ad.. that made me laugh! :D

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Gringo234's avatar

Posted by: Gringo234 on 10-05-2009

A great ad for a good game

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HU-_-FLUNG-_-PU's avatar

Posted by: HU-_-FLUNG-_-PU on 10-06-2009

YEA UNCHARTED SERIES IS MY FAV SERIES I COULD HAVE A PS3 AND ONLY UNCHARTED IT WOULD BE JUST FINE

http://www.jakpro.net/u2-card/cards/n/HU-_-FLUNG-_-PU.png

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Crazyglues's avatar

Posted by: Crazyglues on 10-06-2009

Wow did you make that site… ?

I like the concept, but to me the box need to be a little taller.. with an option for other pic’s like this as your background - http://img19.imageshack.us/img19/3150/31764x255s.jpg

smile -Let me know if you can do that, I can also post your site up on a huge gaming site if you like.

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kallitexnis's avatar

Posted by: kallitexnis on 10-06-2009

i want fortune hunter edition at stores

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Crazyglues's avatar

Posted by: Crazyglues on 10-06-2009

Don’t we all, That’s what makes it so special, the fact that you can’t get it at stores.. smile

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Crazy_Jackal's avatar

Posted by: Crazy_Jackal on 10-06-2009

BEST OF ALL TIME!!!!!!!!!!!!

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OttoT's avatar

Posted by: OttoT on 10-06-2009

So funny! Who is comming up with that kind of idea?

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TehWeirdDude's avatar

Posted by: TehWeirdDude on 10-06-2009

It’s definitely not an issue to love Uncharted 2! Sometimes the beta itself feels good enough to be its own $60 retail game!

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karim300's avatar

Posted by: karim300 on 10-06-2009

Uncharted 2 FTW!!

im lvl 21 in the beta

but im going to lose everything!!

NOOO!! W/e its only a demo and it had sooo much things so i really cnt w8 for the full game and wat it has in store!

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GrayFoxJaguer's avatar

Posted by: GrayFoxJaguer on 10-06-2009

its good but not as good as this1 http://www.youtube.com/watch?v=kQkCcebsgv0 , man this trailer made me more crazy about this game, haven´t been this crazy since MGS4, thanks naughty dog

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dynamite_9672's avatar

Posted by: dynamite_9672 on 10-06-2009

lol this is a very good ad lol

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VinnyTHEkiller's avatar

Posted by: VinnyTHEkiller on 10-07-2009

NAUGHTYDOG i’m 15 now and want to join the kennel when i have completed my adventures on school & highschool difficulty so i have some years still to unlock but i’m sure i’ll get there, i honestly don’t know what i’m going to do but i know its with you guys . If you reed this just send a ps3 message to vinnyTHEkiller . thx smile

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Darkos87's avatar

Posted by: Darkos87 on 10-07-2009

Guys, just wanted to say. DONT GO TO GAMESPOT.COM. They have released a MAJOR SPOILER on the GAME. You guys at naughty dog should really tell them to pull off their video review.

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D-Fase-Prop's avatar

Posted by: D-Fase-Prop on 10-08-2009

Great ad, too funny. This is already the best game for PS3 and it doesn’t release for a week.

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youngnoble's avatar

Posted by: youngnoble on 10-09-2009

I love how the ad compares Uncharted 2 to a movie. With beautiful graphics, great story telling, and plenty of action, this game is going to be epic. Good job Naughty Dog.

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sean2256's avatar

Posted by: sean2256 on 10-11-2009

excellent ad, the beta is amazing , why wont the uk get a fortune hunter edition ?
cant wait for the full game..........  bring out the trumpets!!

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resjon's avatar

Posted by: resjon on 10-12-2009

LOL! **NOT an Issue!

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downwithliquid's avatar

Posted by: downwithliquid on 10-12-2009

I reserved it, can’t wait!

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Shin-Ra's avatar

Posted by: Shin-Ra on 10-12-2009

Someone at SCEA needs a kick up the backside for not updating the official Uncharted 2 site. The last screenshot/trailer update was just after E3, four months ago. Logging in (PSN) doesn’t work there “AUTHENTICATION FAILED DUE TO UNKNOWN ERROR.” and the news is pretty out of date too.

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IronMan's avatar

Posted by: IronMan on 10-12-2009

Great Ad!

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grandusalenius's avatar

Posted by: grandusalenius on 10-12-2009

Im a scientist, and this game is just 100 times better than quantum mechanics!!!!

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IG_Pokiehl's avatar

Posted by: IG_Pokiehl on 10-12-2009

Awesome.

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Shin-Ra's avatar

Posted by: Shin-Ra on 10-13-2009

The SCEA Uncharted 2 website ‘updated’ and apparently the multiplayer demo is available now! Except it finished yesterday. News is still out of date, screenshots haven’t been updated but the gamescom trailer is finally there.

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Vampiro333's avatar

Posted by: Vampiro333 on 10-13-2009

is awessom game i am lvl 27

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bLiNbLoMbLiN's avatar

Posted by: bLiNbLoMbLiN on 10-14-2009

great game its realy fun............but for the multiplayer online u guys hsould work inn a update for a leaderboard of top players and mk something that you can put the tagg of your clan in your name (sorry for my bad english its not my primary language)but good job whit u2 GL

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XuChao162's avatar

Posted by: XuChao162 on 10-15-2009

.....UC2

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XSpicy_McHaggisX's avatar

Posted by: XSpicy_McHaggisX on 10-16-2009

lol My GF watches all the effin’ time.  True to life and funny!

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Bakjakjen's avatar

Posted by: Bakjakjen on 10-16-2009

I totally love this game! GREAT JOB NAUGHTY DOG, you’re the best!  The ad is really funny because it’s soooo true =P I really like the idea that the camera of the “Good boyfriend” is shaking around. And again nice job! best game oft the year!  compliments to the team, and off course the programmers, it’s totally not easy to program the cell for the ps3 as perfect as you did!

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Bosnian2660's avatar

Posted by: Bosnian2660 on 10-18-2009

best game wink

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ClearClover's avatar

Posted by: ClearClover on 10-20-2009

LOL, and she walks in with some popcorn.

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Scorpio17's avatar

Posted by: Scorpio17 on 10-21-2009

LOL anyone else found themselves stuggling to find their way because the detail is so great that your eyes are drawn by everything?!?

I only really had that in the forested regions of course.

Its decent how the great detail tends to hide the things that you can climb more, which makes the game more challenging.

Also, I actually do find myself giving a damn about what goes on between Nate and the ladies ;’)

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gamekiller305's avatar

Posted by: gamekiller305 on 10-26-2009

Nice ad. sexy girlfriend. The boyfriend screwed.

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Pad125's avatar

Posted by: Pad125 on 10-31-2009

That ad is as funny as the game - freakin hilarious

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Zobar's avatar

Posted by: Zobar on 11-04-2009

Hah! i know some people who also though that this game is a movie XD

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supra5mge's avatar

Posted by: supra5mge on 11-07-2009

LOL! This is exactly what happens at my home! I cant play Uncharted 2 or the 1st one without my girlfriend there to watch. Pure genius this.

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SquareSide's avatar

Posted by: SquareSide on 11-11-2009

It’s funny becuz it’s true!

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foxblack89's avatar

Posted by: foxblack89 on 11-12-2009

the best movie ever

oh is not a movie is a game
ohhh

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zohaib101's avatar

Posted by: zohaib101 on 11-13-2009

no its a movie while ur playing press started and it says “SKIP MOVIE” hehehe

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vonhammer's avatar

Posted by: vonhammer on 11-18-2009

That’s league’s ahead of the UK ad,we basically got a blurry vid that looks like it’s been taken of the net.

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Assassin-Rex's avatar

Posted by: Assassin-Rex on 11-18-2009

how come the uk deosnt have ads like this?

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ismaelkf's avatar

Posted by: ismaelkf on 11-22-2009

I just bought Modern warfare 2 but i can’t stop playing Uncharted 2!! I freaking LOVE that game!!

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warhammer367's avatar

Posted by: warhammer367 on 12-10-2009

this is very logical… the game is AMAZING!!!!

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sheyzok's avatar

Posted by: sheyzok on 12-13-2009

YES!!!

epic ad i love watching Sony ads- they are so epic and fun, i just wanted to see some of them around here in denmark :(

but we have the Bear Grylls uncharted 2 ad, its also effing awesome!!!

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RAAZ_316hardy's avatar

Posted by: RAAZ_316hardy on 12-17-2009

i love this and the game but how about some dlc that adds idk new characters and places and boosters

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AznDragon123's avatar

Posted by: AznDragon123 on 12-17-2009

fix the error syncing player data already!!!!

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Christovar's avatar

Posted by: Christovar on 01-08-2010

Yes, the same thing happened to me not only with my girlfriend but with my entire family! One of the best games i´ve ever played!

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fallmorelow's avatar

Posted by: fallmorelow on 01-16-2010

Please give us some news about the “ERROR SYNCING PLAYER DATA” problem. I cant play online because of this!!!! Thanks in advance!

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Babbyman13's avatar

Posted by: Babbyman13 on 01-16-2010

I like the part where he says “im gonna file this under not an issue”

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random_legendT's avatar

Posted by: random_legendT on 01-31-2010

the game is awesome, ive been with ND with since crash 1 and ive loved every game you guys have made but this game is def in the top 3 of your productions and in the top 3 games of 09

now I want them to make the next Jak game!

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Wiiplayer-24's avatar

Posted by: Wiiplayer-24 on 02-14-2010

why did i go from rank 43 to a level one over a day, i thought it was a glitch but im just really confused right now can someone help or explain why it happened

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lost6demon's avatar

Posted by: lost6demon on 02-28-2010

the Naughtydog team are GODS for creating this masterpiece!

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xboxkiller23's avatar

Posted by: xboxkiller23 on 05-10-2010

THE BEST ADD FOR THE BEST GAME!!!!

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joeyo133's avatar

Posted by: joeyo133 on 05-22-2010

its the most action packed game. and the online gameplay is a good challenge:)

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youngchub1's avatar

Posted by: youngchub1 on 05-22-2010

great game is all i have to say

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Jazzalinko's avatar

Posted by: Jazzalinko on 06-08-2010

Naughtydog you guys rock. Cant get off it. I wish my Misses was like that chick. Bring on UC3

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BigJohnni's avatar

Posted by: BigJohnni on 06-15-2010

Love the game!! I can’t get enough of this game. The AD makes me LOL every time I see it!! So How about- Uncharted 3: Korea’s Lost Kash?? Go ahead, take it, it’s yours! But you heard it here first.

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HatterQueen's avatar

Posted by: HatterQueen on 06-15-2010

I love this gamespot… Everything about this game is amazing. I am regretting not getting Uncharted 2 sooner… I just got it a few weeks ago. In playing the original, I got frustrated with the cursed pirates that can two shot you… in 2 it was those Guardians with crossbows, but it wasn’t so bad. I can’t wait for Uncharted 3… I hope NaughtyDog keeps the series going… I don’t see it going stale anytime soon. I would be brokenhearted if they did not continue this phenomenon.

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Sinvudyo's avatar

Posted by: Sinvudyo on 07-01-2010

Dear Playstation,
I´ve been playing Uncharted 2: Among Thieves, but my girlfriend won´t stop watching because ....
she thinks it´s a movie…

HAHAHAH ROFLCOPTER!

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BurningKnite's avatar

Posted by: BurningKnite on 07-08-2010

The first Uncharted and Uncharted 2 are brilliant games.

Can’t wait to see the awesomeness of Uncharted 3!

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robkots's avatar

Posted by: robkots on 07-23-2010

Nauty Dog is da Boss of the univers xD your site is also awsome with a Blog & Forum and stuff this is the best site of a game company
realy Kevin Butler xD he is the man raspberry

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Nuker_the_narwal's avatar

Posted by: Nuker_the_narwal on 08-11-2010

how about and uncharted3 related to the eye of indra or an (Uncharted3: The Forbidden Temple
emple)

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Nuker_the_narwal's avatar

Posted by: Nuker_the_narwal on 08-11-2010

lol in the game after fighting the ice creature things look in his journal and flipp through untill you find a page with a scary meter it goes (snow demon things then slippery naked guys and last sully moustache(lol))

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KirbyRules's avatar

Posted by: KirbyRules on 09-22-2010

LOL! OMG! This is funny! I remember one day my buddy came over and I was playing Uncharted 2 at the time and he also thought it was a movie at first. XD

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mpkamat's avatar

Posted by: mpkamat on 10-07-2010

freaking uncharted OMG ! the multiplayer has lot of issues though
help help naughty dog!!!

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idahsan's avatar

Posted by: idahsan on 10-17-2010

my fav game lol

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maestri's avatar

Posted by: maestri on 11-10-2010

Still playing it!
Ready for 3… with fixed multi.

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Leonardo__Pro336's avatar

Posted by: Leonardo__Pro336 on 11-22-2010

Very good game! Congratulations Naughtydog!

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Served001's avatar

Posted by: Served001 on 12-08-2010

i love watching this is so funny :D

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stalon69's avatar

Posted by: stalon69 on 02-01-2011

hello my name is Alberto Oliveira, I just wanted to make one small request, maybe you can earn thousands:

Please make the game “Uncharted 3 “ in Portuguese too, is the most I pray you, by me and a large community of Portuguese who love console games.
Your last game “uncharted 2” was fantastic, I loved it, but I was very disappointed not to have Portuguese as the first game.
I live in switzerland and would like to play by listening to my language rather than Spanish or German to be able to tell the story to 100% because I can not speak English.
(This translation is from google translator)

I await any possible response from your side.

Thanks for the fantastic games that have given us

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