Oct04
Watch the “It Only Does Everything” UNCHARTED 2 TV ad
A few days ago the PlayStation.blog revealed a new version of the “It Only Does Everything” ad campaign (which we would have caught earlier if we weren’t traveling across Europe on a media tour). I’m sure it comes as no surprise that this, the first of the software specific spots shown so far, features UNCHARTED 2: Among Thieves as a boyfriend asks Kevin Butler (VP, Big Action Moments) for help in springing the news to his girlfriend that UNCHARTED 2 isn’t a movie, but a game. Pretty clever!
You can see the video for yourself below.
Having watched a bunch of commercials and outtakes over the past couple of months, I can easily say I’m a fan of one Kevin Butler.

72 Comments

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A great ad, for a Perfect game:)
Yes a perfect game, LOL IT’S Been TWO DAYS GETS ME EVERY TIME!
The more exposure the better, support Uncharted 2.
People need to buy this game.
Uncharted 2 is the best game I have ever played
Naughty Dog you are the gods of game developing
Omg i LOL’D HAHA LOVE IT!!
That’s actually a really good advert! While I’m really looking forward to Uunchated 2, I gotta admit I’m kinda bummed that the Fortune Hunters Edition giveaways aren’t open to Canadians. I really don’t want to have to buy it from eBay from someone lucky person that won it. Perhaps there might be a 201th copy that makes it up North…
I agree Snuter, I wish these competitions were open to all of North America. Oh Canada!
screw you
Haven’t I played you online? You are a rude young man
Or some love for Latin America… I know it will NEVER happen, so I’ll buy the game for an astronomic price here in my country, I’ll play it, enjoy it and then I’ll go to a corner to cry and keep dreaming.
Nice ad
“Not an issue” indeed.
Couldn’t have said it better myself.
i’ll have to watch this after i play the game.
played the game in full. i’m at a lost for words. i have uncharted eyes at the moment. i know i should stop but...the burning hurts so good. amazing. even typing this right now...i wanna get back to uncharted!
That is one of the best ad’s I’ve seen for a Playstation Game.... Pure Genius..
Loved It…
love the ad people madness
LOL with all the loot this game will make i sure hope this ad will be around for a while. i like this guy he’s funny. 8 MORE DAYS!!!!!!
more like 3 days
lol.. nice ad.. that made me laugh! :D
A great ad for a good game
YEA UNCHARTED SERIES IS MY FAV SERIES I COULD HAVE A PS3 AND ONLY UNCHARTED IT WOULD BE JUST FINE
http://www.jakpro.net/u2-card/cards/n/HU-_-FLUNG-_-PU.png
Wow did you make that site… ?
I like the concept, but to me the box need to be a little taller.. with an option for other pic’s like this as your background - http://img19.imageshack.us/img19/3150/31764x255s.jpg
i want fortune hunter edition at stores
Don’t we all, That’s what makes it so special, the fact that you can’t get it at stores..
BEST OF ALL TIME!!!!!!!!!!!!
So funny! Who is comming up with that kind of idea?
It’s definitely not an issue to love Uncharted 2! Sometimes the beta itself feels good enough to be its own $60 retail game!
Uncharted 2 FTW!!
im lvl 21 in the beta
but im going to lose everything!!
NOOO!! W/e its only a demo and it had sooo much things so i really cnt w8 for the full game and wat it has in store!
its good but not as good as this1 http://www.youtube.com/watch?v=kQkCcebsgv0 , man this trailer made me more crazy about this game, haven´t been this crazy since MGS4, thanks naughty dog
lol this is a very good ad lol
NAUGHTYDOG i’m 15 now and want to join the kennel when i have completed my adventures on school & highschool difficulty so i have some years still to unlock but i’m sure i’ll get there, i honestly don’t know what i’m going to do but i know its with you guys . If you reed this just send a ps3 message to vinnyTHEkiller . thx
Guys, just wanted to say. DONT GO TO GAMESPOT.COM. They have released a MAJOR SPOILER on the GAME. You guys at naughty dog should really tell them to pull off their video review.
Great ad, too funny. This is already the best game for PS3 and it doesn’t release for a week.
I love how the ad compares Uncharted 2 to a movie. With beautiful graphics, great story telling, and plenty of action, this game is going to be epic. Good job Naughty Dog.
excellent ad, the beta is amazing , why wont the uk get a fortune hunter edition ?
cant wait for the full game.......... bring out the trumpets!!
LOL! **NOT an Issue!
I reserved it, can’t wait!
Someone at SCEA needs a kick up the backside for not updating the official Uncharted 2 site. The last screenshot/trailer update was just after E3, four months ago. Logging in (PSN) doesn’t work there “AUTHENTICATION FAILED DUE TO UNKNOWN ERROR.” and the news is pretty out of date too.
Great Ad!
Im a scientist, and this game is just 100 times better than quantum mechanics!!!!
Awesome.
The SCEA Uncharted 2 website ‘updated’ and apparently the multiplayer demo is available now! Except it finished yesterday. News is still out of date, screenshots haven’t been updated but the gamescom trailer is finally there.
is awessom game i am lvl 27
great game its realy fun............but for the multiplayer online u guys hsould work inn a update for a leaderboard of top players and mk something that you can put the tagg of your clan in your name (sorry for my bad english its not my primary language)but good job whit u2 GL
.....UC2
lol My GF watches all the effin’ time. True to life and funny!
I totally love this game! GREAT JOB NAUGHTY DOG, you’re the best! The ad is really funny because it’s soooo true =P I really like the idea that the camera of the “Good boyfriend” is shaking around. And again nice job! best game oft the year! compliments to the team, and off course the programmers, it’s totally not easy to program the cell for the ps3 as perfect as you did!
best game
LOL, and she walks in with some popcorn.
LOL anyone else found themselves stuggling to find their way because the detail is so great that your eyes are drawn by everything?!?
I only really had that in the forested regions of course.
Its decent how the great detail tends to hide the things that you can climb more, which makes the game more challenging.
Also, I actually do find myself giving a damn about what goes on between Nate and the ladies ;’)
Nice ad. sexy girlfriend. The boyfriend screwed.
That ad is as funny as the game - freakin hilarious
Hah! i know some people who also though that this game is a movie XD
LOL! This is exactly what happens at my home! I cant play Uncharted 2 or the 1st one without my girlfriend there to watch. Pure genius this.
It’s funny becuz it’s true!
the best movie ever
oh is not a movie is a game
ohhh
no its a movie while ur playing press started and it says “SKIP MOVIE” hehehe
That’s league’s ahead of the UK ad,we basically got a blurry vid that looks like it’s been taken of the net.
how come the uk deosnt have ads like this?
I just bought Modern warfare 2 but i can’t stop playing Uncharted 2!! I freaking LOVE that game!!
this is very logical… the game is AMAZING!!!!
YES!!!
epic ad i love watching Sony ads- they are so epic and fun, i just wanted to see some of them around here in denmark :(
but we have the Bear Grylls uncharted 2 ad, its also effing awesome!!!
i love this and the game but how about some dlc that adds idk new characters and places and boosters
fix the error syncing player data already!!!!
Yes, the same thing happened to me not only with my girlfriend but with my entire family! One of the best games i´ve ever played!
Please give us some news about the “ERROR SYNCING PLAYER DATA” problem. I cant play online because of this!!!! Thanks in advance!
I like the part where he says “im gonna file this under not an issue”
the game is awesome, ive been with ND with since crash 1 and ive loved every game you guys have made but this game is def in the top 3 of your productions and in the top 3 games of 09
now I want them to make the next Jak game!
why did i go from rank 43 to a level one over a day, i thought it was a glitch but im just really confused right now can someone help or explain why it happened
the Naughtydog team are GODS for creating this masterpiece!
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