A few days ago the PlayStation.blog revealed a new version of the “It Only Does Everything” ad campaign (which we would have caught earlier if we weren’t traveling across Europe on a media tour). I’m sure it comes as no surprise that this, the first of the software specific spots shown so far, features UNCHARTED 2: Among Thieves as a boyfriend asks Kevin Butler (VP, Big Action Moments) for help in springing the news to his girlfriend that UNCHARTED 2 isn’t a movie, but a game. Pretty clever! You can see the video for yourself below. Having watched a bunch of commercials and outtakes over the past couple of months, I can easily say I’m a fan of one Kevin Butler. Read more...