Naughty Dog @ PAX East
 March 24, 2010

Naughty Dog @ PAX East

We’re excited and looking forward to the first PAX East this weekend (March 26 - 28) in Boston, Massachusetts. Block off your schedule on Saturday at 4:00 PM to attend our session, “Naughty Dog LIVE.” We’ll also be around all weekend checking out the expo and attending sessions—feel free to say hi if you catch us around!

Naughty Dog is traveling across the country to attend PAX East this coming weekend. We couldn’t be more excited to fly out and participate in this inaugural outing of PAX East and meet our fans.

The PAX East schedule is looking pretty awesome with a ton of great panels and sessions every day. We’re looking forward to our panel on Saturday evening, where we show you a little bit of how we do game design at Naughty Dog. Be sure to show up early as sessions tend to fill up quickly!

Naughty Dog LIVE – Game Design with the Dogs
Naga Theatre
Saturday, 4:00pm
Come take a peek into how we get games made at Naughty Dog. Three Naughty Dog game designers hold a game design meeting right in the middle of PAX East to tackle the challenge of developing a new gameplay sequence in the UNCHARTED universe, and to make it work for both a single-player campaign and multiplayer modes. We’ll take you through the same highly collaborative, iterative, no-holds-barred design process that went into UNCHARTED 2 – hear us laugh at our own ridiculous design suggestions; check out our terrible drawing skills; witness us engage in, er, “friendly” debate as we overcome challenges! We’ll also take this time to pull back the curtain on what it was like to design gameplay for UNCHARTED 2 and answer questions until we run out of time.
Panelists Include: Richard Lemarchand Jacob Minkoff Justin Richmond Arne Meyer [Senior Community Manager]

I’m sitting in on another panel that is scheduled for Friday, March 26. It’s also a behind the scenes discussion, but of a slightly different topic we hope you find interesting—although we have some stiff competition coming in the form of the Wil Wheaton keynote during the same time slot.

Puppet Masters - The not so Invisible Hands of Video Game PR
Naga Theatre
Friday, 3:30pm
Four masters of video game PR talk about the role of public relations in the video game industry. They’ll cover the buying and selling of souls, crafting and controlling messages, the rise of community, and how social media is changing how they do business.
Panelists Include: Charles Husemann [Editor in Chief, Gaming Nexus], Arne Meyer [Senior Manager, Marketing Communications, Naughty Dog], Aram Jabbari [Manager of Public Relations, Atlus], Stephanie Tinsley Schopp [Owner, Tinsley PR], Chris Paladino [Promethium Marketing, Director of Community Relations]

Don’t forget to check out the PlayStation.Blog meet-up at the Colonnade Hotel on Thursday, March 25—the day before PAX East starts—in case you’re already in town by then.

We hope to see you there and we’re really looking forward to meeting more of our fans!